The answer lies in the changing nature of viral sports moments and the ability for viewers to stream events live.
In the world of TV, there’s been a lot of talk about The 2016 Summer Olympics over the past several days.
In fact a lot of other numbers related to the Rio Olympics look even better, with the LA Times reporting the Olympics are averaging 27.8 million viewers through the first 10 nights of the Olympics.
Comparing live TV viewers to video streamers on the Internet is like comparing apples to oranges, but the Internet is where many of those Olympics fans have gone.