In the meantime, clearly there are some posters with Smurfette on them around, so this decision in certain parts of Israel isn’t affecting promotions all over, but rather is affecting certain areas.
Which is unfortunate, considering one of the pros of Smurfs: The Lost Village is that is is a bit more into female inclusion than past iterations of the franchise.
We’ll keep you posted every step of the way.
However, with plenty of female-centric movies, including Ghost in the Shell and Wonder Woman coming up, we’ll have to wait and see if these neighborhoods will eventually change to fit the times or will stick with the traditional ways of doing things.